Ground Cinnamon Cinnamon is a traditional complement to sweets and baked goods, but it is also a main ingredient in garam masala. Popular worldwide for it sweet spiciness, whether in its ground or stick form, cinnamon adds a sweet and woody aroma to dishes. Most often paired with apples, whole cinnamon is great to use in pickling or to flavor a hot beverage, and can easily be shaved and ground to add to baked goods or to savory dishes.